INFORM CONNECT

We Simplify Racing Globally.

What We Do

The Inform Connect platform is designed to manage racing data, content, trading, marketing, and customer service all within a single, industry-specific cloud platform, connected to your Host, powered by your team. We simpllify racing for your sportsbook, globally.

Our Products

Racing Rights & Content

Racing rights supplied and/or facilitated directly with global industry.

All racing codes supported: Thoroughbreds, Harness and Greyhounds.

Over 30 racing jurisdictions supported as your one supplier.

Content including fields and historical form, race day data and racing silks.

Multiple form options to choose from.

Multiple languages supported.

Speed maps for early pace, settling and closing.

Tips & Analysis for every race.

Runner & Race comments every race.

Audience Connect

Targeted advertising model that is based on accountability for complete performance of your customers.

The next evolution of affiliate marketing where we are only paid on results, after they wager on your sportsbook.

Brand advertising across our extensive News Limited global media assets in Australia and UK – including News.com.au, The Australian, Herald Sun, Daily Telegraph, The Sun, The Times & TalkSport.

Performance marketing leveraging our new generation first party data from our diverse range of touchpoints including News UK’s beloved websites, apps, radio stations, brands and CTV channels, all under one umbrella.

Access and leverage our valuable audience insights from 17 million (Aust) and 47 million (UK) unique individuals.

Trader Connect

Aligned to your racing rights, we provided end to end race day control 24/7.

Over 30 global jurisdictions for all racing codes including Thoroughbred, Harness and Greyhounds

Price Originators, not blenders, with fundamental models aligned to industry's foremost syndicate, to set your Sportsbook apart.

Fixed Odds and Tote derived pricing - your choice.

Over 200 standard price configurations available out of the box to allow unique pricing propositions, by brand, by event, by race leveraging over 20 years fixed odds wagering experience

Industries widest and best technical market signals incorporating our network platform signals - over $2 Billion trade to date.

World Class profiling on de-identified customer data that predicts simulated yield to future maximise retention.

Automated bet decision engine has 99.5% auto acceptance for all bets, driving enhanced customer experience at bet placement.

SAAS Solution - our software, your traders and decisions.

MTS Solution - completely outsourced service.

Hybrid Solution - mixed between SAAS and MTS.

Flexible commercial models to support your growth.

Customer Connect

We leverage Trader connect knowledge of customers past interactions (transactions/clickstream), their current context (real time triggers), and predicted intent (via ML models) to understand your customers at a personal level.

Our personalisation engine is a combination of technologies that will enable Sportsbooks to identify, deliver and measure the optimum experience for each individual customer based.

The personalisation engine apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, generosity offers and other interactions through digital channels.

Identify customer lifetime value for clients early on and thereafter optimisation of incentives/offers among the customer mix based proportionally on simulated customer yield. This is key to controlling the financial impact of offers/bonus/freebets on Net gaming revenue.

Provides an API to integrate into your CRM platforms and UX – Apps and Websites

Improve your Share of Wallet by providing a unique value proposition as a differentiator to your brand.